When the final automobile zoomed previous the end line of the 150th Components 1 German Grand Prix, celebrations started additionally for Tata Communications and its alliance with F1.
This 12 months marks a milestone for each Components 1 and Tata Communications. “While Formula 1 completed its 1000th Grand Prix, Tata Communications celebrated our 150th race at the German Grand Prix as the Official Connectivity Provider and Innovation Partner of Formula 1,” mentioned Mehul Kapadia, World Head of Advertising, Tata Communications.
The partnership with Components 1 goes again to 2012, when Tata Communications entered the world of velocity and race tracks.
Terming it an important achievement, Kapadia informed BusinessLine it’s a testomony to how the corporate has grown over time alongside the rising international F1 viewers. An exacting lot, “F1 fans demand extremely engaging and customised experience through next-generation media platforms,” he mentioned.
Therefore, regardless of being broadcast stay, with video feeds to 190 international locations and over half a billion viewers watching each season, every race immediately can be consumed on-line.
“Our constant efforts are to get the sport to more people, in more countries and more platforms,” mentioned Kapadia. The corporate additionally hosts the official Components 1 web site, F1.com, which serves a whopping 44.2 million distinctive customers and attracts as much as 7 million customers on a race weekend.
Alongside this, the official F1 app, which Tata Communications’ permits, has almost four million distinctive customers. Final season, the typical variety of distinctive customers on F1.com and the F1 app was 11 per cent larger than in 2017, mentioned Kapadia, with considerably extra content material being considered on these platforms.
Noting that only a few sports activities can boast a historical past as wealthy as Components 1, Kapadia maintains it has developed from the black and white footage of the earlier period to immediately’s ultra-high definition multi-hued spectacle loved by a worldwide viewers of round 1.three billion individuals. Its affiliation because the official connectivity accomplice of F1 has put Tata Communications within the quick lane.
Whether or not it’s internet hosting essential IT infrastructure, enabling distant operations or pioneering new broadcast know-how, Tata Communications is forward of the curve. By way of safety, too, the corporate is the principle line of defence, staying hyper-vigilant towards safety threats.
The corporate’s built-in safety framework offers F1 with risk administration providers, each trackside and distant. Its incident response and digital unified risk administration service helps F1 with the arrogance to know it might fend off any makes an attempt to overhaul its digital infrastructure.